Tonight I am hosting #lbloggers chat with the topic revolving around PR and Contacting Brands and Companies. I feel like this is a suitable topic, I haven’t seen a chat like this before and I definitely feel like I know enough to share a bit of knowledge with you.
I’ve contacted my fair share of companies for a number of reasons, sometimes I feel like I’m doing a blog post that needs a bit of back up using a product such as this festival post or I’m dying to try a new product like these Sebamed skincare products.
Either way, I’ve made up a fair few contacts that I know I can regularly work with.
- Personalise the email to the brand, they can see right through a generic email and you won’t get a reply.
- Include a bit about your blog, a link so they can see where you write.
- Act professional but also let your personality shine through.
- Add an ending such as “I’m more than happy to answer any questions you may have” as they may reply with some questions for you!
- Keep note of which companies you have contacted so you don’t email them twice, that’s just too desperate!
- Don’t contact them for the sake of it, especially if it doesn’t fit with your blog, they won’t want to work with you either.
- Show passion and enthusiasm, it will go a long way.
- It’s almost like a job application so treat it like one. Sell yourself and sell the reasons why they should work with you.
- It is not about the free stuff, it is about the brand and creating good working relationships, you never know where it could lead to in the future.
- It should never be a half hearted job or you will never get anywhere.
Please note: this is not the exact email I would send to a company, just a sample of parts I would include.
This isn’t even half of the hard work. You’ve still got to write the blog post about the brand and the product afterwards. And then keep contact after hitting publish. I’ll save all of that for another day.